Human connection is the best cure for our assumptions. Curiosity and empathy build bridges—fueling the research and synthesis that are core to great product design.

Great endings inspire great beginnings. Crystallizing the outcome enables us to define how to achieve it, measure progress, and anticipate many of the changing conditions to come.

Iterative feedback and collaboration directly equate to product quality. Ask hard questions, find the holes, swap files, and gain new perspectives.

Product design is an endless negotiation of necessary compromises, but constraints never deter the ingenious.

Reflection is the ultimate catalyst for growth. Retrospectives, coaching, one-on-ones, and time budgeted for introspection are ingredients essential to perpetual development.